

We analyze real customer reviews to surface what matters: key strengths, ideal use cases, and honest considerations — so you can make an informed choice.
Numi Organic Rooibos Tea
Naturally sweet rooibos with smooth, earthy depth and subtle chocolate notes — caffeine-free by nature, not decaffeination, making it a genuine after-dark alternative to black tea.
🎯 Best for: Evening relaxation (caffeine-free), Pregnancy-safe beverage
🍃 Tastes like: chocolate, spice (chai variant), naturally sweet
What Stands Out
🍃 Flavor Profile
Strength: Moderate
Notes: chocolate, spice (chai variant), naturally sweet
✅ What Customers Love
- Pleasant, sweet taste without added sweeteners (6 mentions)
- Caffeine-free for evening consumption (5 mentions)
- Fresh, aromatic quality (3 mentions)
🎯 Best For
Evening relaxation (caffeine-free) • Pregnancy-safe beverage • Black tea alternative for nighttime • Daily routine tea
Brand: Numi
Category: Rooibos
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About This Rooibos
This rooibos brews smooth and inherently sweet, with mild earthiness and background chocolate notes that need no added sugar or honey to taste complete. It's caffeine-free by nature — not decaffeinated — making it a genuine nighttime option for those who miss the black tea ritual after dark. A chai variant adds spiced warmth for those who want more complexity. Reviewers note the tea bags can occasionally fall apart during steeping, so a light touch when brewing helps. Best suited to pregnant drinkers, those managing caffeine sensitivity, and black tea lovers who want a satisfying evening cup.
Is Numi Organic Rooibos Tea Right for You?
What does Numi Rooibos tea taste like?
Reviewers consistently describe it as naturally sweet with a smooth, earthy base and subtle chocolate and spice notes. The flavor strength is moderate — not overpowering, but definitely present. Several customers specifically mention that it tastes pleasantly sweet without needing honey or sugar, which is a big draw. If you're used to black tea, it has a somewhat similar body but without any bitterness or astringency. People who typically don't even like tea have reported enjoying this one because of that forgiving, naturally sweet profile.
Does Numi Rooibos tea have caffeine?
No, Numi Rooibos is completely caffeine-free. This is one of the most-loved features among reviewers — many specifically choose it for evening drinking without worrying about it keeping them up. It's a true herbal tisane, not made from the Camellia sinensis tea plant, so there's zero caffeine naturally. Multiple customers describe it as their go-to nighttime tea for exactly this reason.
Does Numi Rooibos need sweetener?
Most reviewers say no — and that's one of the things they love most about it. The naturally sweet flavor is mentioned repeatedly, with six separate reviewers highlighting the pleasant sweetness without any added sweeteners. If you're trying to cut sugar from your routine, this is a great option because it satisfies that craving on its own. Of course, you can add honey or sugar if you prefer, but most people find it unnecessary.
Is Numi Rooibos a good alternative to black tea at night?
That's actually one of its most popular use cases. Reviewers who love black tea but can't handle caffeine in the evening specifically gravitate toward this rooibos because it has a similar body and depth — smooth, slightly malty — without any caffeine. It won't keep you up, and the naturally sweet, earthy flavor scratches that same itch as a cup of black tea. Several customers describe it as their dedicated bedtime tea for exactly this reason.
Can you drink Numi Rooibos tea iced?
Absolutely. Reviewers enjoy it both hot and iced, and the naturally sweet flavor profile actually works really well cold. Since it's sweet on its own without needing sugar, it makes a great unsweetened iced tea. Brew it a bit stronger than usual (use two bags or a longer steep), let it cool, and pour over ice. The smooth, slightly chocolatey-earthy notes hold up well when chilled.
Can Numi Rooibos tea help you quit smoking?
This is an unexpected benefit that several reviewers have reported. Customers going through smoking cessation say Numi Rooibos helped them manage cravings — specifically with balancing blood sugar, reducing sugar cravings, and maintaining pH balance during the quitting process. Some also credit it with helping manage the weight gain that often comes with quitting smoking. It's not a medical treatment, but as a comforting, caffeine-free ritual to replace the habit of reaching for a cigarette, multiple real users vouch for it.
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Is Numi Rooibos good for people who don't usually like tea?
Surprisingly, yes. Reviewers specifically call this out as a tea that appeals to people who don't typically enjoy tea. The naturally sweet, smooth flavor without any bitterness or grassy notes makes it very approachable. It doesn't taste like a typical "health tea" — there's no medicinal or harsh herbal quality. If you're buying for someone who's tea-curious but skeptical, this is a solid entry point.
Do Numi Rooibos tea bags hold up well during brewing?
Mostly yes, but it's worth mentioning that a couple of reviewers have reported tea bags breaking or falling apart during steeping. This doesn't seem to be a widespread issue — the majority of customers don't mention it — but if you're a long-steeper who leaves the bag in for extended periods, you might occasionally run into this. Rooibos is forgiving with steep times though, so even if a bag does break, the loose leaves won't make it bitter the way over-steeped black tea would.
How does Numi Rooibos compare to other rooibos brands?
Reviewers describe Numi's rooibos as fresh and aromatic with good flavor, which sets it apart from some cheaper rooibos teas that can taste flat or dusty. The organic sourcing and Numi's reputation for quality ingredients contribute to a cleaner, more vibrant cup. A couple of reviewers do note that you can find it cheaper at retail stores like Walmart compared to buying online, so it's worth price-checking if value matters to you. Overall, it sits in the quality tier of rooibos brands without venturing into premium loose-leaf pricing.
Does Numi make different varieties of Rooibos?
Yes, Numi offers their rooibos in multiple variants including a plain rooibos and a chai-spiced version. Reviewers mention the chai variant has warm spice notes on top of the natural rooibos sweetness. The plain version is the purest expression — smooth, earthy, and naturally sweet — while the chai adds another layer if you like a spicier cup. Both are caffeine-free and organic.
Is it healthy to drink Numi Rooibos tea every day?
Rooibos is generally considered safe for daily consumption, and Numi's version is organic and naturally caffeine-free, so there's no concern about overdoing it on stimulants. Several reviewers mention drinking it as part of their daily routine — as an evening wind-down tea or a consistent replacement for caffeinated beverages. Some customers also report benefits like reduced sugar cravings and anti-inflammatory effects with regular use. Since it's naturally sweet without added sugars, it's a pretty guilt-free daily habit.
Is Numi Rooibos tea safe during pregnancy?
Multiple reviewers specifically mention drinking Numi Rooibos during pregnancy as a safe, caffeine-free option. Rooibos is widely regarded as one of the safest herbal teas for pregnant women since it's naturally caffeine-free and doesn't contain the compounds found in some other herbal teas that can be problematic during pregnancy. That said, always check with your doctor — but customer experience with this specific tea during pregnancy is positive.
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Is rooibos tea high in heavy metals?
This is a common concern with herbal teas in general. Rooibos can contain trace amounts of heavy metals since it's a plant grown in soil, but levels in commercially available rooibos are typically well within safety limits. Numi's organic certification means the tea is grown without synthetic pesticides or fertilizers, which can be a contributing factor to contamination. For specific lab testing results, you'd need to check Numi's website directly, but organic sourcing is generally a good sign for purity.
What country is Numi Tea from?
Numi Organic Tea is based in Oakland, California, though their rooibos is sourced from South Africa, where all true rooibos grows. The company was founded by a brother and sister team and focuses on organic, fair-trade sourced teas. Their rooibos line carries USDA organic certification.
Customer-Validated Strengths
based on 27-review analysis • Our methodology
- Pleasant, sweet taste without added sweeteners (6 mentions)
- Caffeine-free for evening consumption (5 mentions)
- Fresh, aromatic quality (3 mentions)
- Similar to black tea but herbal (2 mentions)
Taste Profile
- sweet
- smooth
- earthy
Best Use Cases
🎯 Best For
- Evening relaxation (caffeine-free)
- Pregnancy-safe beverage
- Black tea alternative for nighttime
- Daily routine tea
- Hot or iced consumption
- Quitting smoking/sugar
What to Consider
- Damaged/crushed packaging on delivery (6 mentions)
- Wrong product shipped (Earl Grey, Breakfast Blend instead of Rooibos) (3 mentions)
- Tea bags break/fall apart during use (2 mentions)
- Short count (98 instead of 100 bags) (2 mentions)
- Old/stale tea with no flavor (1 mentions)
based on 27-review sample.
About This Analysis
This analysis is based on 27 customer reviews. We're showing you everything we found, but with our analysis, there's always more to discover.
✅ What we're confident about: What customers love and best use cases
⚠️ What may be incomplete: Potential issues and considerations
For more perspectives, check customer reviews on Amazon.
Product Selection
In short: We only feature high-rated products.
Products on TeaDelight.net are selected based on strong Amazon customer ratings, sufficient review volume, and market presence. We focus on well-regarded products that tea enthusiasts are actively considering and purchasing.
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