Kirkland Ito En Matcha Blend Green Tea

It's a matcha blend - meaning it combines traditional green tea with matcha powder. You get that beautiful pale green color that matcha lovers appreciate, but in the convenience of a tea bag format. The taste is clean and mild rather than the intense grassiness of pure matcha, which actually makes it more versatile for everyday drinking.

There's a good chance you will! One reviewer specifically mentioned they 'hate green tea' but love this blend. The flavor profile is light and refreshing without that hay-like taste that turns people off from green tea. It's mild enough that you can easily customize it with honey, lemon, or milk if you want, making it very forgiving for green tea skeptics.

The value here is exceptional. You're getting authentic Japanese tea (Ito En is a respected Japanese tea company) at Costco pricing - that's 200 tea bags for what you'd pay for a fraction of that amount at specialty tea shops. Multiple reviewers specifically call out the 'value for money,' and the quality is consistently described as comparable to teas you'd find in Asian markets.

The dominant descriptors are 'clean' and 'mild' - think light, refreshing, and delicious without being overpowering. The matcha blend gives it a subtle complexity and that signature pale green color, but it's not bitter or grassy. It's the kind of tea that works equally well as a morning pick-me-up or an afternoon refresher, and it's gentle enough that you won't get tired of it even drinking it daily.

It appeals to both! Beginners love the approachable, forgiving flavor and simple tea bag format. But experienced tea drinkers appreciate the authentic pale green color, the quality that matches what they find in Asian tea shops, and the fact that it's a genuine matcha blend. The 95% consistency rating means you get a reliable cup every time, which tea enthusiasts value. People specifically mention making repeat purchases over time, which tells you it holds up beyond the novelty factor.